March 1, 2021

1 March 2021 – Lee Daniel (“LD”) Woollard has been appointed Marketing and Product Manager for AVIE Records, effectively immediately. Based in London, he will report to AVIE’s Managing Director, Melanne Mueller. LD’s contributions to the label will include creative input, developing and implementing marketing campaigns and digital strategy, and general support of the label’s operations.

LD‘s 30-year career in classical music has encompassed international marketing, digital strategy, product and label management, and retail. Most recently he held the position of Marketing and Catalogue Manager at Warner Classics. He previously held similar roles at EMI Classics and Universal Classics & Jazz, which drew on his prior experience in classical record retail at Virgin Megastores. He is credited with creating memorable marketing campaigns for such luminaries as Sir Simon Rattle, Nigel Kennedy, Alison Balsom, Alfie Boe, Joyce DiDonato, Sir Antonio Pappano, Michael Nyman and Sir Karl Jenkins.

Mueller comments, “LD’s passion, respect for quality classical recordings and service to musicians are an ideal fit with AVIE Records’ artist-ownership ethos. His extensive experience and exceptional pedigree in the classical music record industry will further reinforce the label’s legacy, particularly as it approaches its 20th anniversary in 2022.”

LD comments, “I am truly honoured to join the team at AVIE Records, a label I have long admired for its artistic integrity and strong commitment to its artists - both emerging talent and established names alike. I look forward to drawing on a lifetime of experience in the classical music industry to celebrate AVIE’s phenomenal achievements together with an ambitious programme of exciting new recordings, connecting artists and audiences with a passion for music during an extraordinary time of innovation and opportunity for our industry."

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For any enquiries, please contact Melanne Mueller,, +44 (0) 7788 662 461

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