Avie Records operates a unique business model based on artist ownership, a model that is as robust today as when the label launched in 2002, and allows artists a creative freedom not found at any other label. Steered by three well-known and respected executives with decades of record industry experience, Avie combines the flexibility of an independent with the prowess of a major.
Avie was instantly recognized as an innovator by international media and consumers alike. The label has been hailed as "adventurous" (New York Times), "enterprising (Gramophone)," and "admirable" (The Sunday Times - London). According to leading online classical e-tailer ArkivMusic.com, Avie "has blazed trails in classical music as an artist-driven company allowing for the ultimate in creative control. In a relatively short time, Avie has put together an impressive catalog."
Avie is noted for the strength and creativity of its marketing and promotion strategies, resulting in notable sales successes, including several international chart-topping releases. The label has gained international visibility in the media and the market place, with a worldwide distribution network that extends to over 30 countries. The label was an early convert to the download arena and is universally available at digital download destinations from iTunes to emusic to Classical Archives.